Kenya is among many nations that have embraced the phenomenon that is sports betting. The country currently accommodates more than 20 established betting companies with each possessing multiple outlets situated in major business centres all over the country. Surveys show that the average spend on betting is about $50 per individual monthly which is by Kenyans in the age bracket of 17 to 35 years, the mentioned age group covers 48 percent in a nation of 47 million people.
It is important to note that the country has a GDP of $69.17 billion and a GDP per capita of $3,400 as of 2016, in addition more than 50 percent of the country’s money goes through mobile money particularly Mpesa although the economy has other modes of handling and moving its money.
For an international betting agency hoping to tap into the betting hungry Kenyan market, it is key to know ;
“HOW BEST CAN THEY ACCEPT AND PAY OUT TO CLIENTS DESPITE NUMEROUS PAYMENT ALTERNATIVES IN USE? ” and “HOW CAN THE BUSINESS AFFORD TO REACH ALL MASSES WITHOUT OPENING A PLETHORA OF OUTLETS ALL OVER THE COUNTRY? ”
Betting companies coming into the region are at an advantage in the form of services provided by DUSUPAY that incorporates its Application programming interface (API) on their websites which helps bring together all pay modes in Kenya under one system enabling customers to pay from the convenience of their preferred systems to the websites through Dusupay.
With this, international betting companies have an upper hand in that they don’t have to directly be a part of all pay modes or have to set up multiple outlets which is costly but rather let Dusupay handle the transactions direct to the betting companies’ websites receiving the money in their preferred payment mode as well, on top of which they can pay out to winning clients through the same system.