The Kenyan population is one of the largest among users of online payment alternatives. Boasting a count of over 47 million people with majority in the economically active age that is vital to the development in the country. Most of the previously mentioned age group also have businesses within the country.
One key factor that has led to their businesses flourishing in the day to day transactions around the country and from abroad is due to the use of mobile money in the country. The most dominant player, MPESA, is so widespread throughout the nation that it contributes to over 45% of the country’s GDP hence proving its financial might over the banking sector in Kenya, other surveys from two thirds (⅔) of the country show that it has 6 million active accounts that continue to grow steadily.
Another aspect in the game is the impact of money remittance companies that deal with Kenyans who intend to receive money from friends and loved ones located outside Kenya. Remittance companies are key to this distribution although most face a challenge when they find a challenge when their banking systems and card payment modes are not what Kenyans use and aren’t willing to adjust anytime soon, not forgetting the large proximity of Kenya that makes setting up physical branches around the country a financial liability due to increased costs.
So what do the remittance businesses active in Kenya do that those coming into the same market can pick a leaf from for long term survival?
During money remittance in Kenya, be it with mobile wallets or banks accounts - Dusupay has positioned itself as the convenient saviour of users on both payout modes (Mpesa and the banks) through its streamlined mode of payment that allows the receiver of the remittance to get the money using a mode of their preference without worry of using what the remittance businesses are accustomed to.